Pay Per Click (PPC) Services Agency Noida
ElementSofts is a professional PPC marketing agency in Noida with vast experience in Google Adwords, Facebook Ads, Instagram Ads, Linkedin Ads and more.
Professional PPC Agency Noida
PPC stands for Pay per Click. It is an internet advertising model in which the advertiser pays only when someone clicks their ad. It is commonly associated with the use of search engine advertising, in which the advertisers place a bid on specific keywords that are relevant to their products or services.
When someone searches for a keyword that an advertiser has bid on, the search engine will display the advertiser’s ad above or alongside the organic search results. If someone clicks on the ad, the advertiser is charged a certain amount, which is determined by the bidding process. PPC services are often used by businesses to drive traffic to their website, increase sales, and generate leads. They can be particularly effective for businesses that want to reach customers who are actively searching for their products or services, as the ads are targeted based on specific keywords.
We deliver comprehensive Pay Per Click (PPC) Services in Noida, Greater Noida
PPC Campaign management can be done in Google Ads, Bing Ads, or Facebook Ads. An advertiser set a budget per day for the campaigns and track performance metrics—such as click-through rate and conversion rate—prior to tuning the bidding and targeting of their campaigns for efficiency over time. Besides, in general, PPC services can turn out to be cost-effective for businesses to reach their target audience and achieve goals regarding advertising. It does require proper planning and management for campaigns to work effectively and bring good returns on investment. Several types of PPC services are sure to connect the business with the target audience and enable the former to achieve the desired goals of advertising. Some of the common types of PPC services include:
01.
Search advertising
This is the most common form of PPC, wherein businesses bid on certain keywords to make their ads appear within search engine results pages. When a customer conducts a search for a keyword the business has bid on, an ad will then appear above or next to the natural search results.
02.
Display advertising
This kind of PPC advertising involves the display of the ads across third-party sites that are part of a network, like Google Display Network. These may be in the form of text, image, or video ads and may be aimed at reaching specific audiences based on their demographics, interests, or behaviors.
03.
Social media advertising
The more PPC advertising style in this category gets characterized by ad displays on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Such ads can be demographically targeted or by interests and behaviors of the audience and may be text, image, or video-driven.
04.
Remarketing
This type of PPC advertising focuses on users who have been to a business website or taken some other action with the brand. These ads can be created based on the specific action that the user has taken on a website and, therefore, can be remarketed with the aim of bringing them back to complete their purchase or any other desired action.
05.
Shopping ads
This kind of pay-per-click advertising involves the placing of product ads within search engine results pages or on third-party websites; most of the time, it includes an image of the product, with its details and price. The advertisements are then focused on the exact set of products being sold by the business.
Each type of PPC service has its own advantages and disadvantages, and businesses should carefully consider which types of services will best help them achieve their advertising goals.
Advantages of Pay Per Click (PPC) Services
PPC services offer several benefits to businesses, including: